Case Study

Digital Consultancy Service for New Web Content Management System for West Kowloon Cultural District


Provide a digital advisory service for the content management system for West Kowloon Cultural District


With the opening of the new venues in the West Kowloon Cultural District, i.e. Xiqu Centre, Freespace, the Art Park and M+ in the coming years, it is required to develop a more robust and scalable Web Content Management System (WCMS) to cope with the operation and future development of the official website. A&A was responsible for identifying and researching for the solution, business priority and digital trend, selecting the suitable solution and vendor for the implementation for the WCMS.



A&A provided West Kowloon Cultural District a professional digital advisory on selecting the appropriate WCMS platform and vendor and in charge of the tendering process.







  • Step 1: Market Research
    • Desktop research on available WCMS
    • Digital trend market research
    • WCMS solutions comparisons
    • Benchmarking Analysis of other competitors


  • Step 2: Requirement Analysis on Functional & Technical aspects
    • Stakeholders interview for over 30 colleagues across 4 departments to understand the pain points, use cases and requirements stakeholder , including CEO, top management, end-users and etc
    • Score card validation and prioritization for requirements


  • Step 3: Verification & Validation
    • Research on availability of service providers
    • Solution visit with local/ overseas service providers
    • Checking for client reference and solution implementation case
    • Thoroughly study selected option’s functions, features and capabilities – as well as strengths and weaknesses


  • Step 4: Recommendation & Tendering Process
    • Tendering process support (e.g. writing the tender pack document; prepare the full functional and non-functional specification; inviting the appropriate vendors)
    • Provide recommendation based on evidence and data collected



Successfully delivered the digital consultancy service with the tendering process. Deliverables include consultancy report consisting of market research, requirement analysis and recommendation, user requirement document and tendering documents.