Case Study
Customer loyalty program mobile application for a Macau shopping mall
Abstract
Customer loyalty program mobile application for a Macau shopping mall
PROJECT BACKGROUND
A Macau shopping mall was looking for a loyalty program for customers to better engage with the customer relationship service.
BUSINESS OBJECTIVES
A&A developed a mobile application with loyalty program for customers to store the rewards points and redeem gifts from the reward points.
SOLUTION/ TECHNOLOGIES
- Developed a mobile application with CRM and loyalty program
- Customer can save the reward points in the mobile app
- The reward points can then be redeemed and exchange for a gift
KEY RESULTS
Customer experience well enhanced and the mobile application increase the customer loyalty.