Case Study

Customer loyalty program mobile application for a Macau shopping mall

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Abstract

Customer loyalty program mobile application for a Macau shopping mall

PROJECT BACKGROUND

A Macau shopping mall was looking for a loyalty program for customers to better engage with the customer relationship service.

BUSINESS OBJECTIVES

A&A developed a mobile application with loyalty program for customers to store the rewards points and redeem gifts from the reward points.

 

 

 

 

crm loyalty program mobile application

SOLUTION/ TECHNOLOGIES

  • Developed a mobile application with CRM and loyalty program
  • Customer can save the reward points in the mobile app
  • The reward points can then be redeemed and exchange for a gift

KEY RESULTS

Customer experience well enhanced and the mobile application increase the customer loyalty.

Brand & Positioning Commercialization Consumer/Shopper Insights Customer Behaviour Customer Experience Customer Loyalty Purchase Decision Process

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