Case Study

Chatbot Wine Selector and Data Analytisor

Abstract

Custom-made a wine selector chatbot, to be used in the e-commerce wine website and to collect as well as analyse customer data

Business Objectives

  • To most efficiently answer customer inquiries
  • Improve sales by asking customer preferences and adjusting to their inclination
  • Utilize data analysis

 

Insight/Approach

  • We suggested implementing a Chatbot to facilitate customer questions
  • Collaborated closely with the client to design and develop the chatbot application while understanding the needs of customer service purposes
  • Developed a comprehensive chatbot application that syncs with Facebook Messenger and various API sources
  • Collected and analyzed customer data trends in order to improve user-experience

 

KEY RESULTS

- Provided quick and effective 24/7 customer support, while reducing long run customer service expenses
- Improved customer experience by inquiring about preferences to more accurately suggest products
- Marketed more successfully through knowledge gained by data analysis