E-Commerce is not About the Website Only

Introduction

Did you know that as of January of the year 2019, the World citizens have spent an average of 3.47 hours using the internet on their computers and another 3.2 hours on their phones? These figures reflect only the great significance that online interactions have acquired in the last few decades and, while social media tops the list of reasons to use the internet, it is closely followed by the transactions fulfilled in the largest marketplace in the world; the marketplace of e-commerce.

The ever-growing online market makes it pivotal for businesses to include a virtual interface as part of their business plan, and it even makes it compelling to exist as an exclusively online store, like Amazon. Whichever the case a website is the first step to enter this competitive market, but it becomes futile unless you know how to reach new clients, deliver products, and ensure loyalty from there on.

Source: https://www.dailymail.co.uk/sciencetech/article-6658237/How-time-does-country-spend-online.html

Importance of Marketing

How do you reach your clients?

Firstly, take advantage of the fact that social media is the main reason why internet used in the first place. 95% of users agree that social media makes it more likely for them to follow a brand. Creating compelling ads must then become a top priority for firms to attract the right market to their products and eventually close a transaction.

Social media, however, is not the only channel to reach the client. In the last decades search engines and Search Engine Optimization (SEO) have become a key element that can significantly boost or destroy a company. SEO maximizes the number of visitors to a website by ensuring that the site appears high on the list of results returned by a search engine. Therefore, it is important to have an updated and well-structured website in order to rank at the top. This makes the creation of the website an important step to become big in the future.

Source: https://www.business2community.com/seo/basic-search-engine-optimization-principles-entrepreneurs-01835416

Closing your sales is the first step, retaining the client and transforming them into a frequent buyer is the next challenge. Customer Relationship Management (CRM) is the tool with which a firm builds a relationship with their client and as a result they receive loyalty from the buyer increasing their overall revenue. Loyalty programs and retargeting is a way of maintaining a client in your list of frequent buyers.

Importance of Operations

It was established before that reaching the client is as important as retaining the client, but this cannot be done by a loyalty program and retargeting alone, it’s all about good quality service. The ability to give the client an impeccable shopping experience is the decisive factor to ensure any future interaction with them. This can only be achieved if your website is simple and yet attractive, in a way that it’s easy to navigate but it differentiates itself from the others. The use of features such as anchor text, one click-purchase, and subscription options allow the customer to engage with the website and blithely complete their transaction, increasing the likelihood of them returning.

It’s true that the maintenance of a website is less expensive than the maintenance of an actual store. This doesn’t mean, however, that they are not equally as important. On the contrary, they are both essential to keep your business running and excelling.

Source: https://en.wikipedia.org/wiki/1-Click

Conclusion

E-commerce depends upon its sales. The first step to become a competitor in this market is through the creation of a website, but the crucial steps to become relevant in the market is to reach new clients,  rightfully execute the delivery of the product or service, and finally retain your existing clients. A&A Limited provides services such as the creation of websites, digital marketing, and CRM & loyalty programs. With their aid you can develop the right ads, rank first in search engines, and provide your clients a flawless experience that will retain them for life. Are you ready to boost your brand? Contact A&A Limited at info@aa-limited.com

References

[1] https://www.dailymail.co.uk/sciencetech/article-6658237/How-time-does-country-spend-online.html

[2] https://www.dreamgrow.com/21-social-media-marketing-statistics/

[3] https://www.lyfemarketing.com/blog/seo-roi/