Optimized CRM System Implementation Plan for International Fast-Food Restaurant Chain
We developed a comprehensive CRM system plan to best integrate current technologies with the client’s existing IT system that enables an enjoyable customer experience through digital engagement.
Our client sought to implement a CRM system that integrated with their existing IT systems to improve operations efficiency and customer experience
Developed an optimal plan and approach for the development of a compatible CRM system
Our project approach:
- Extensively researched current technologies that could potentially be integrated with the client’s existing systems
- Created digital integration strategies with customer experience/journey in mind to achieve single customer view
- Recommended several optimal cloud and in-house server infrastructures based on several criteria data security, data volume, analytical capabilities, etc.