Hide Menu
Case Study
Commercialization of Innovative Storage Business
back to other case studiesAbstract
We guided our client through commercialization by cultivating business strategies and an operational plan that tailored to the needs of their innovative storage business model. A modern e-commerce platform was developed upon establishing comprehensive corporate strategies.
CLIENT BACKGROUND
Our client is a storage service provider that would like to explore innovative ways to expand their service scope and to increase their market competitiveness.
BUSINESS ISSUE
Traditional storage service providers require customers to rent room-type areas that might be too spacious for individual consumers. Seeing the market gap, our client sought to provide storage services that allow customers to rent a boxful of space at a cheaper price. With this innovative storage concept, customers would be able to expand their household space without having to compromise by renting excess storage area. The unique business model would handle the problem of overpriced and redundant storage services, as well as provide easy tracking services for customers.
HOW WE DID IT
In this project, we provided our client with a comprehensive business plan to understand the overall storage market in Hong Kong, formulated a go-to-market strategy, and established an e-commerce platform to facilitate the execution of the business plan.
Below provides a summary of our project approach:
- Identified company’s vision and goals to establish a clear direction for brand positioning and image
- Conducted in-depth market analysis to generate insights on market trends, customer behavior, and competitor performance in the local storage market
- Segmented various consumers and market sectors to isolate the categories with highest business potentials
- Established comprehensive go-to-market strategies for exceptional market entry
- Constructed an actionable operation flow to achieve process optimization
- Provided concrete recommendations on order management and inventory management
- Established an e-commerce platform and management system to facilitate the execution of the business initiative
- Proposed and executed promotional strategies through various digital channels
KEY RESULTS
As a result of our study, our client obtained solid insights on the market landscape in the Hong Kong storage market. After formulating an in-depth operational plan for our client, we have successfully assisted our client in launching a series of marketing campaigns to promote their storage business and the respective online platform. Since then, our client has been experiencing a flourishing business.
Other Related Case Studies
Business Expansion for International Education Group
We studied and explored the feasibility of expanding our client's international educational services. Through the creation of a structured business plan, we provided everything from brand re-imaging, to market research and pricing strategies while being cognizant of client needs.
Expansion of Japanese Restaurant Quality Dessert Business
We aided a Japanese restaurant seek financing to support an expansion into the dessert business. We established a fully-comprehensive business plan together with operational strategies to highlight strong insights for our client in executing the project and entering the Hong Kong dessert industry.
Business Expansion for Wireless Data Rental Service Provider
We broadened our client's customer reach in the corporate market segment by familiarizing them with branding and marketing strategies. With our services, our client was empowered to establish a superior operational model catered directly to the complex needs of their business clients.
Corporate Rebranding for Leading IT Developer
We solidified our client's reputable brand image in the telecommunications market by providing an ongoing marketing support service. We designed and developed our client's online presence from the ground up at the client's specification to bolster their public presense.
Digital Advisory for Logistics Company
We researched and advised our client on the scope of IT system applications in the logistics industry. We subsequently formalized a proposal for our client to seek for funding, supplemented by a detailed business plan that illustrated the cost and technologies of the suggested online logistical tracking system.
Real Estate e-Commerce Market Research
We explored establishing a real estate e-commerce platform in the Hong Kong market by devising an in-depth market research analysis for our client. Witnessing real-estate shifting to the online sphere, we provided a way for our client to take full-advantage of this shift in the industry.
Market Research on Korean Agricultural Products in the Filipino Food Market
We conducted market research on how best to penetrate the Filipino food market and to increase Korean food products' presence in the Philippines. Our tailored solutions navigated the client through the complexities of import regulations, consumer preferences, and distribution networks.
Franchise Proposal for Tapioca Beverage Chain Establishment in Hong Kong
We assisted our client in obtaining a franchise license of an international tapioca beverage brand. Through developing an extensive business plan catered to the specific characteristics of the beverage industry in Hong Kong, our client has successfully become a franchisee of the Tapioca brand.
Joint Venture Proposal for Natural Stone Supplier
We assisted our client in seeking a joint venture opportunity with a Singaporean construction company. Our holistic business strategies outlined the details of the merger and how to take advantage of economies of scale in our client's expansion plan with their partners.
Investment Proposal for Industrial Manufacturer
We arranged cohesive business strategies for our client to look for a joint venture opportunity with a French enterprise in launching an inventive energy management product. Through our advisory, our client was empowered to effectively reach out to their target customers and experience business growth.
e-Commerce Market Entry for Wireless Data Rental Service Provider
We rendered branding strategies and developed an e-platform to precisely position our client in the online overseas purchasing market. Our strategies were bespoke to our client's desire for superior customer experience and user interfacing.
Franchise Proposal for Kid’s Apparel Company
We formulated comprehensive business strategies for our client to seek for franchise opportunity with a prestigious Malaysian children's apparel brand. Throughout the business development, we navigated the complexities of introducing the high-end fashion brand to the Hong Kong kid's apparel market.
Market Research on Sea Cucumber Demand in Hong Kong and China
We provided insights into the sea cucumber market landscapes in Hong Kong and China for our client to strategize methods of penetrating the Hong Kong and Chinese sea cucumber markets. Armed with thorough market research, our client had an edge when acquiring new customers.
Market Entry Strategy for Non-Profit Coffee Business
We collaborated with our client to help them introduce a unique Taiwanese coffee business model to the Hong Kong market. We engineered a strategic plan consisting of a holistic view of the coffee business market landscape and fundamental catalysts for growth.
