We take pleasure in
surmounting your obstacles

People

The basic approach to improving a business may appear to be simple. The magic, however, lies in the true combination of various business tools:

Market research, strategic planning, corporate management and financial analysis.
Being an expert in all four areas, we are here to help you transform your business initiatives into pragmatic results.

Research
Analyst

Our Research Analysts love being immersed in the sea of information that the markets entail.

Enhanced by our purposefully-crafted tools and proven resource base, we are experts in navigating through market data and extracting insights that benefit your organization. From interpreting facts and figures to formulating research reports, we believe that gathering relevant and insightful information paves your way to the road of success.

  • Data Collection
  • Scorecard Analysis
  • Regression Model
  • Data Correlation

Market
Strategist

Our Market Strategists enjoy navigating the roller coaster ride that the volatile markets bring about.

Always actively searching for the best way to enhance your market presence, we hone in on the key market insights that drive the creation of exemplary marketing strategies. These srategies improve your brand position, enhance your sales efforts, and better capture your target customers, ultimately optimizing your business results.

  • SWOT Analysis
  • PESTEL Analysis
  • Porter’s Five Forces Analysis
  • Sales Forecasting
  • STP
  • Competitive Advantage
  • Differentiators

Business
Consultant

Our Business Consultants are always at the wheel to guide you through the journey of transformation.

As your delighted partners, we strive to shape and polish all levels of your organization, achieve operational excellence, and optimize the resource allocation for your business, with the goal to mold you into the leader in your industry.

  • Judo Strategy
  • Growth Vector Matrix
  • Corporate Alignment
  • Strategic Hierarchy

Financial
Analyst

Excited by numbers and analysis, our astute Financial Analysts are trained to be sensitive to the slightest variations that would affect your financial performance.

Upon consolidating and analyzing all the information on your financial resources, we devise an impeccable financial plan that would showcase your company to potential investors and elevate your company to the next level.

  • Profit & Loss Analysis
  • Cost Analysis
  • Sensitivity Analysis
  • Financial Forecasting
  • Financial Planning

Our Team

Work Enviroment

Being intellectually curious and passionate about what we do, we bring together our invaluable differences that we uphold, pouring out our best effort to form the most remarkable and close-knitted team that our clients enjoy working with.

Company Director

Andy Lam

Andy Lam is the entrepreneur who founded and operates the A&A Group alongside his handpicked team. Armed with the analytical mindset acquired as a business consultant, Andy’s reputation as a reliable partner attracts a broad client base to the firm.

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Andy Cheng

Business Consultant

Andy has been working in the Food and Beverage (F&B) Industry for over 30 years. During his career, he has the noticeable achievement of leading an F&B company from establishment to chained expansion.

Andy is particularly  experienced in operations in the F&B Industry, which includes resource allocation, staff management, and risk management. Andy is also an expert in marketing strategy development and execution. Having been in the F&B Industry for decades, Andy is a respected professional who is very sensitive to the market trends and the ever-changing market landscape. Always being on top of consumers’ preferences, Andy is empowered to constantly adjust marketing strategies for the F&B companies that he manages, as well as product and service offerings, to suit consumers’ needs.

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Tim Devinney

Business Consultant

Timothy is a Professor of Strategy at the University of Technology, Sydney. Prior to that, he was a Professor and Professorial Research Fellow at the Australian Graduate School of Management (AGSM), as well as a Director of the Centre for Corporate Change and the AGSM Executive MBA. Before joining the AGSM, he held positions at the faculties of The University of Chicago, Vanderbilt University and UCLA, and has been a visiting faculty member at numerous universities in Europe and Asia.

Throughout his academic career, Timothy has been the first recipient in management of an Alexander von Humboldt Research Award, and has been a Rockefeller Foundation Bellagio Fellow and a Fellow of the Academy of International Business, ANZAM, and Advanced Institute of Management (UK). He has numerous academic work in several trusted business and management related publishing.

Timothy served as Chair of the International Management Division of the Academy of Management and is on the editorial board of more than 10 of the leading international journals. He is also the head of the International Business & Management Network of SSRN. He is one of the largest recipients of Australia Research Council funding in the last five years having won over AUD$11,000,000 in supported research from the ARC and other organizations. He is co-editor of Academy of Management Perspectives, one of the top-10 journals in business and management.

Additionally, Timothy has worked and consulted with corporations worldwide, such as Apple Computer, Anadolu (Turkey), Telekom Austria, LG (Seoul), Boral, AT Kearney, GEC-Alsthom, AMP, TMP, GM/Holden, CSR, Mobil, Koppers Industries, SAP, Rolls Royce (UK), SAS Institute, Hanimex/Rabbit Photo, Sabanci Holdings (Turkey), Thomson Publishing, Transfield, and Westfield Holdings. He has also worked with many small Internet startups, government entities, and non-profit organizations, such as The PRC (China), the government of PNG, Amnesty International, The Property Council of Australia, Invest Australia, Australian Manufacturing Council, and the City of Sydney.

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Sung Tae Pang

Business Consultant

Tae is a professional consultant with over 31 years of experience in the consulting industry. He has been active during the past fourteen years in various leadership roles, touching upon the media technology, venture capital, agri-business, manufacturing, real estate, professional and financial services, technology, and construction industries. He has presence in Asia Pacific countries such as Sydney, Tokyo, Seoul, and Hong Kong, as well as twenty other countries around the world.

Tae has both regional (Asia Pacific Region) and country management (Korea) experience, and has worked with governments and senior managements, possessing deep expertise in strategic planning, operational planning, financial planning, project management, and risk management.

The past roles Tae has taken include CFO of an Australian media technology company, Principal/ co-owner of a business catalyst and commercialization entity in Australia, board of an established Korean agri-business and food processing entity, COO and CFO of a Korean international real estate company, and Head of the Korean branch of a leading international independent risk management consulting firm.

In addition, Tae has once worked for a number of the ‘Big 5’ advisory firms (Deloitte, EY & Arthur Andersen). During his advisory/ consulting career with those firms, Tae has assisted numerous multi-national entities, as well as SMEs, with international business development, M&A, and entry strategies for a number of markets, including Korea, China and Australia.

Some projects that Tae has previously worked on include: market entry for an international real estate company in Korea, and market penetration for an international independent risk management consulting firm in Korea.

Tae also possesses an extensive experience in commercialization, funding, structural planning, and financial planning at both corporate and project levels. He has participated in many investor sourcing, corporate finance engagements, and international infrastructure projects in emerging markets and at various stages of the project development phase (public private partnerships (PPP), project finance, project consortia development, etc.).

Tae holds a Bachelor of Economics (BEc) from Sydney University, an MBA from the Australian Graduate School of Management (AGSM-University of New South Wales), and is a member of the Chartered Accountants (Australia & New Zealand).

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Andrew Ko

Business Consultant

Dr. Andrew Ko holds a Bachelor of Applied Science degree from the University of Waterloo, Canada, an MBA from the Joseph L. Rotman School of Management, Canada, and a PhD from the Manchester Business School in the United Kingdom.

Dr. Ko was an entrepreneur of a business that designs and builds a unique algorithm and data platform, recommending music based on emotions, experiences and context. Dr. Ko also has the experience of working on large-scale consulting projects, in which he managed a cross-functional team for the construction and testing of prototype units for a U.S. institute in the construction industry. In the project, he led the team to investigate the obstacles the project faced, and saved the company USD $100k per year based on their analysis results.

In addition, he has also worked as a Business Development Strategist for a not-for-profit trade organization, which is committed to the growth of the interactive digital content industry in Canada.

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Anson Cheng

Business Consultant

Anson is a successful Food & Beverage (F&B) professional, being particularly experienced in F&B company operations. He was an entrepreneur owning and operating a chain restaurant. He has extensive experience in resource allocation, staff management, product development, and vendor & supplier liaison in the F&B Industry. Anson is also extremely adaptive to the F&B market landscape, being able to stay on top of market trends and design flexible marketing strategies accordingly.

In Anson’s past projects on F&B company operations, he has successfully implemented a range of strategic measures in response to rising operating costs. His effort allowed the company to meet its operational and financial goals, cutting operating cost significantly while increasing sales and customer satisfaction.

Anson is also involved in financial advisory services, with an extensive experience in risk management, business and financial planning, and asset management.

Anson obtained a Bachelor of Commerce degree from the University of New South Wales, Australia.

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Noriman Mak

Market Strategist

Noriman has over 30 years of experience in the consulting area, having worked in various countries on large consulting projects since obtaining his MBA from the Australian Graduate School of Management and a Master of Science Degree in Engineering from Imperial College London.

Throughout his career, Noriman has been providing services to clients on business and development consultancy, real estate strategy, land acquisition, and subdivision management. In addition, he also provides project management services, including financial feasibility studies, technical assessment, market analyses, and project risk assessment and management.

Noriman holds a great extent of knowledge on risk management strategies, as proven by the certifications he has received on this matter, such as the Graduate Certificate in Risk Management (Module 2) from the International Graduate School of Risk Management, and the Certificate for Risk Management from Engineering Education Australia.

Noriman has pioneered many innovative technologies from product development to commercialization. With his business and risk management knowledge, he is particularly interested in creating value-added strategies and wealth for business enterprises through utilizing his financial and risk management expertise.

Some of the projects Noriman has worked on include: feasibility evaluation, risk and technical assessment for a townhouse development (with over 100 townhouses) in a landfill site; consultancy management for mining projects within Australia on feasibility assessment and project risk assessments; and project management for a residential development of 10 garden apartments for senior living.

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Edwin Sham

Financial Analyst

Edwin is a financial analyst and has completed Level III of the CFA examination.

Edwin has worked as a business analyst in a well-established professional appraisal and consulting firm, providing valuation on different financial products. He has also been a fixed income trader in a sizable securities firm, as well as an Assistant Vice President in an international financial institution, managing institutional accounts. His career in the financial advisory industry has allowed him to be sensitive and adaptive to financial changes in the market, and become an expert in formulating and implementing risk management strategies while overseeing the operations of companies.

Edwin holds a Bachelor of Applied Finance degree at Macquarie University, Australia, and a Master of Finance degree in Financial Engineering at The University of Hong Kong, scoring top 10% Distinction Award.

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MELANIE MOK

Business Consultant

Prior to joining A&A, Melanie worked as a merchandiser for a listed manufacturing company and an international apparel company. She has been involved in products sourcing, market analysis, layout design and merchandise presentation. She has developed extensive skills in negotiation and communication, and has built up marketplace awareness and business sense. Her success in this trend-driven industry has led her taking a management role in the last few years.

Melanie is a very outgoing, energetic and positive person. She enjoys working with different types of people and likes taking up new challenge.

Melanie holds a Bachelor of Commerce (Merit Honour) (Major in Information Systems and Information Management) from University of New South Wales, Australia.

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Talent

Join Us click to view our available positions

We are always looking for talent dedicated to their work and who share the value of putting our clients’ needs above all else. If this sounds like you, we would be more than happy to hear from you.

People

The basic approach to improving a business may appear to be simple. The magic, however, lies in the true combination of various business tools:

  • Market Research
  • Strategic Planning
  • Corporate Management
  • Financial Analysis

Being an expert in all four areas, we are here to help you transform your business initiatives into pragmatic results.


Research Analyst

Our Research Analysts love being immersed in the sea of information that the markets entail.

Enhanced by our purposefully-crafted tools and proven resource base, we are experts in navigating through market data and extracting insights that benefit your organization. From interpreting facts and figures to formulating research reports, we believe that gathering relevant and insightful information paves your way to the road of success.


Market Strategist

Our Market Strategists enjoy navigating the roller coaster ride that the volatile markets bring about.

Always actively searching for the best way to enhance your market presence, we hone in on the key market insights that drive the creation of exemplary marketing strategies. These srategies improve your brand position, enhance your sales efforts, and better capture your target customers, ultimately optimizing your business results.


BUSINESS CONSULTANT

Our Business Consultants are always at the wheel to guide you through the journey of transformation.

As your delighted partners, we strive to shape and polish all levels of your organization, achieve operational excellence, and optimize the resource allocation for your business, with the goal to mold you into the leader in your industry.


FINANCIAL ANALYST

Excited by numbers and analysis, our astute Financial Analysts are trained to be sensitive to the slightest variations that would affect your financial performance.

Upon consolidating and analyzing all the information on your financial resources, we devise an impeccable financial plan that would showcase your company to potential investors and elevate your company to the next level.

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Our Team

Andy Lam

Company Director


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Andy Cheng

Business Consultant


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Tim Devinney

Business Consultant


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Sung Tae Pang

Business Consultant


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Andrew Ko

Business Consultant


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Anson Cheng

Business Consultant


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Noriman Mak

Market Strategist


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Edwin Sham

Financial Analyst


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MELANIE MOK

Business Consultant


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Andy Cheng

Business Consultant


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Tim Devinney

Business Consultant


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Sung Tae Pang

Business Consultant


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Andrew Ko

Business Consultant


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Anson Cheng

Business Consultant


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Noriman Mak

Market Strategist


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Edwin Sham

Financial Analyst


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MELANIE MOK

Business Consultant


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Want to Join Us?

We are always looking for talent dedicated to their work and who share the value of putting our clients’ needs above all else. If this sounds like you, we would be more than happy to hear from you.

Our Available Positions

Research
Associate

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Business Development
Executive

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Account
Executive

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Senior Business
Consultant

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Business
Analyst

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Senior Digital
Marketing Executive

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Digital Marketing
Executive

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Strategy Consultant
(Marketing)

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Want to explore other
opportunities in A&A?

Leave us your resume and we can go from there to see how you can best fit into our