Case Study

Customer loyalty program mobile application for a Macau shopping mall

Abstract

Customer loyalty program mobile application for a Macau shopping mall

PROJECT BACKGROUND

A Macau shopping mall was looking for a loyalty program for customers to better engage with the customer relationship service.

BUSINESS OBJECTIVES

A&A developed a mobile application with loyalty program for customers to store the rewards points and redeem gifts from the reward points.

 

 

 

 

crm loyalty program mobile application

SOLUTION/ TECHNOLOGIES

  • Developed a mobile application with CRM and loyalty program
  • Customer can save the reward points in the mobile app
  • The reward points can then be redeemed and¬†exchange for a gift

KEY RESULTS

Customer experience well enhanced and the mobile application increase the customer loyalty.