Case Study

1010 - API Webpage Generator

Abstract

Digital transformation and commercialization through an application programming interface

Business Objectives

To increase the number of people who read our client’s regularly posted articles on their website

  • Need to broaden the coverage of the articles through different channels on the internet

 

Insight/Approach/Solution

  • Our client has a Facebook page for their company and Facebook has API capabilities to post articles
  • Utilize Facebook’s API to automatically generate short articles straight on our client’s Facebook page for a quick read

Key Results

  • After the Facebook API integration, our client increased the number of followers and readers
  • Saved staff from spending time creating a new post about a newly released article on their Facebook page